Brand Architecture & Portfolio Optimisation
Use Kantar insights to ensure your brand architecture, portfolio and pricing are right, for sustainable growth.
![golden architecture](/en-cn/-/media/project/kantar/china/expertise/golden-architecture.jpg?h=1000&w=1520&hash=80D2CA652C43D3914EC3D3D50BD71380)
Featured solutions
Stand out and drive growth for your brands with a sharp, differentiated and consistent positioning and clarity of purpose.
Analysis from our consumer panels will help you understand past trends and predict the best ways to attract more shoppers.