The global sports landscape is complex and rapidly changing. In a highly lucrative market which continues to see its audiences and participants grow, justifying and understanding investments in sponsorships has never received greater scrutiny.
Kantar Global SportScope gives you the trusted insights you need to understand the impact and cut through of sports teams, brands, rights holders and sports competitions.
Surveying 1,000 adults across 41 markets, we provide you with in-depth, quality and affordable data on the sports market landscape.
Our rich insights enable you to understand sports fans and how they engage with and consume sport, including:
- Betting habits
- Brand affinity
- Competition interest
- Demographic profiling
- Fandom
- Sponsorship awareness
- Sport following
- Sport participation
Find out more
With Global SportScope you benefit from:
Deep media insight
Extensive insight on media behaviour and usage covering key media channels tailored to each market
Affordability
Quality data at excellent value
Cultural sensitivity
Market specific survey content to ensure popular sports and sponsor brands in each market are covered
Flexibility
Tailored packages depending on the market insight you’re looking for
Localised support
We will provide training on the data and can also offer bespoke research consultancy
Scale
The widest market coverage available from any insight provider > 41 markets