Sustainability is one of the biggest business opportunities today. 58% of Asian consumers are willing to invest time and money supporting companies that do good, and in fact 63% are already factoring in Sustainability concerns, at least once in a while, when making purchase decisions. More than ever, people are demanding that businesses as well as governments take action and are looking to brands to take an active role in shaping the narrative for not just a new normal, but a new better.
The Global Foundational Study is Kantar’s inaugural Sustainability report. This year in Asia, we are covering nine markets - Singapore, Malaysia, Philippines, Thailand, Indonesia, Vietnam, India, Japan, and South Korea. The study delves deep and identifies the concerns of our society and how behaviour is evolving. It understands the role brands can play in shaping the future and supporting positive change. It allows you to learn how your brand can effectively approach sustainability through a simple framework for success.
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The Foundational Study: Asia
Request the 2021 report, covering nine markets: Singapore, Malaysia, Philippines, Thailand, Indonesia, Vietnam, India, Japan, and South Korea. Discover what matters to Asians and where to play to make your sustainable transformation a success.
Request the report
The Foundational Study is now available across 35 countries in Asia, Europe and the US. Please note, this is a paid report.
What matters to consumers, and why it matters to brands