Brand Consulting for Pharma and Biotechs
Our Brand Plus™ Framework gives life science brands the expertise to optimise performance through the entire lifecycle.


We provide a consultative framework, harnessing a suite of unparalleled analytic solutions. Our framework for extending brands has two key elements: a consultative process, and the right solutions to generate relevant evidence to make the right decision in the right moment.

Key features

Robust analytics

Our market-leading data and analytics capabilities allow us to provide a deep understanding, exactly when you need it.

Continuous commitment

We partner with you for the entire journey, to ensure your brands continuously achieve their full potential.

A holistic approach to brand growth

Evolve brand access, experience, and execution strategies with your market to sustain peak performance.

More information

Assimilation: Compile a 360-degree point of view of the landscape, to support marketing activities.

Immersion: Prioritise and refine business objectives to confirm a high level evidence generation programme.

Evidence generation: Use Kantar primary and secondary research tools, using insights gathered from assimilation and immersion exercises, to generate evidence to fuel the activation and strategy session.

Activation and strategy: Collaborate with your peers during an interactive workshop to identify focus areas and next steps. Agree on an activation plan based on interpretation of results and prioritise actions.

Related solutions
Insight and evidence of your market's size, potential, dynamics and key success factors for confident decision making.
Readily available research and data to support market analysis and commercial decision making.