Complex retail data, simply delivered.

Worldpanel SME is an entry-level suite of essential shopper and retail data, packaged in a simple format. Available at an affordable, fixed price, it’s everything you need to find growth.

As a new business or SME looking to better understand your market, build relationships with retailers or develop innovation lines - shopper insight is pivotal in helping you achieve your goals.

Worldpanel SME is powered by Worldpanel’s 30,000 strong household panel and is the UK’s largest single source of continuous consumer and shopper insights. So, with data and expertise you can trust, it’s time to take your business to the next level. 


Industry-leading insights to identify key trends and growth opportunities 

See how key behaviours and influences have changed over time, learn from other brands, and spot the trends that will help you grow.  

Leverage insights with industry specialists   

Add depth to your understanding with training from Worldpanel’s experts.

Essential data to improve your market understanding and positioning, including coverage of nine retailers 

Get a complete picture of your market with core insight across shopper behaviour, market performance, competitive positioning and retailer shares. 

A simple, online data tool that works for your business and your budget 

An easy-to-use package, tailored for SMEs, that gives you and your team access to essential shopper and retailer data, at an affordable, fixed price.  
Key features
30,000 households in the consumer and shopper panel
9 retailers, ten product ranges, category and sector overviews
3 years back data, with both 52- and 12-week view
1 days training and consultancy a year
1 years fixed price, with optional add-ons
1 Online tool with templated charts and unlimited user access

Whether you’re new to the market and looking to secure retailer listings or already established and looking to grow your retailer relationships, we can help you answer the big questions:

  • How is the category performing and how has that evolved over time?
  • How are the key brands performing and what’s driving that?
  • Who is making the biggest contribution to category performance?
  • How does shopper behaviour compare between key brands?
  • How many buyers do I need to compete with key players?
  • Who are the biggest retailers and who is winning?
  • How different is shopping behaviour between the key retailers?
  • How have retailer shares of the category evolved?
  • Tesco
  • Sainsbury’s
  • Asda
  • Morrisons
  • Aldi
  • Lidl
  • Co-op
  • Waitrose
  • Ocado