Menopause isn’t a new issue but it is an increasingly important topic as brands, politicians, celebrities and influencers are driving the issue to the top of the agenda.
As the conversation evolves we are seeing brands like Boots, No7 and Tena successfully activate in this space, but there is still more to be done. With 68% of respondents saying brands and companies aren’t doing enough to offer services and products specific to their needs, this report is our call to arms for all brands to stand up and deliver meaningful action.
Partnering with menopause support provider Over the Bloody Moon we spoke to 1,000 perimenopausal and menopausal women aged between 30 and 65. Uncovering powerful findings such as 76% of perimenopausal and menopausal people not feeling represented at all by brands’ advertising and marketing.
There is no one menopause, in fact there are on average 6 symptoms at any one time, brands must activate authentically and meaningfully to the diverse needs and symptoms that occur in this space. From over indexing on low/no alcohol, coffee and supplements, the solutions are diverse and all brands have an opportunity to engage in the conversation across their advertising, communications and innovation.
Download our infographic or get in touch to find out how we’re helping brands bravely put insights into action.