Media Reactions provides a comprehensive view of the current media landscape and shows you how to navigate it.
It offers essential guidance for campaign planning with a ranking of media channels and brands and detailed insights into the channels and platforms consumers and marketers prefer. It uncovers the platforms that will work best for your brand.
The 2021 edition is informed by the opinions of over 14,500 consumers covering over 290 brands in 23 markets and 900 senior marketers around the world.
This year’s study explores three strategic dilemmas that marketers are facing around the world.
The Digital Dilemma
How can you maximise consumer engagement without irritating in an increasingly digital world?
The “Glocal” Dilemma
How do you balance the benefits of scale from global media platforms with the promise of relevance from local media gems?
The Innovator’s Dilemma
How can media brands get the balance right between maintaining trust while driving innovation?
Watch the webinar
Our experts discuss the media dilemmas brands face today, and reveal the top ranking media channels and brands globally.
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Download the free report
Our complimentary report provides an overview of the top-ranking channels and brands, and explanations of their success. It outlines the three media dilemmas and looks at how to address them.
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Understand what consumers want to get your ad context right. Detailed reports and data packages provide the full global and market-level rankings of media channels and brands. They include detailed commentary, conclusions and implications.
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