Experience all that Kantar's 4th October event had to offer, including:
- WORLD EXCLUSIVE reveal of the 2023 UK Top 75 brands PLUS global insights and what this means for your business’ growth in 2024.
- MARK RITSON on defending differentiation as a branding prerogative.
- PROVOCATION & debate with our breakthrough brand panel featuring The Marketing Society CEO Sophie Devonshire, Mark Ritson, Rebecca Dibb-Simkin CMPO at Octopus Energy Group, and Clare Hutchinson, CSO at VCCP.
Watch all of the event's sessions below.
Download key IGNITE learnings from our SparkZ report to dial up your brand's difference and break through.
Kantar BrandZ Most Valuable UK Brands 2023
Martin Guerrieria, Head of Kantar BrandZ, and Adele Jolliffe, Head of Brand Consultants, Kantar
We revealed the results of the Kantar BrandZ Most Valuable UK Brands for 2023! Get an exclusive deep-dive from Martin and Adele into how the Global and UK’s Top 75 brands’ values changed in 2023 – and what this means for growth hungry businesses seeking to drive breakthrough growth in 2024.
Panel discussion – What breakthrough brands do differently in practice
Sophie Devonshire, CEO at The Marketing Society, Mark Ritson and Rebecca Dibb-Simkin, CMPO at Octopus Energy Group, Clare Hutchinson, CSO at VCCP
Building breakthrough brands requires more than just theory. In this no-nonsense panel, you’ll hear exactly what it takes in practice to convert data and insights into breakthrough growth from those who’ve been there.
Resources to help your brand break through.
Have questions? We'd love to hear from you.
Mark Ritson, Columnist, PhD Marketing & Founder of Marketing Week Mini-MBA
Once upon a time brands were warned to “differentiate or die”. Then the Ehrenberg Bass Institute swung the marketing pendulum wildly from one extreme to the other arguing ‘meaningless distinctiveness’ was the key. Mark disagrees. In this session, he challenges this thinking and explores how differentiation is a legitimate, incredibly valuable branding prerogative.
IGNITE in Ten
Speaker highlights from all sessions
Short on time? Get the best of IGNITE in under ten minutes.
Columnist & PhD Marketing
The Marketing Society
Head of Brand Consultants
Head of Kantar BrandZ
Chief Marketing & Product Officer
Octopus Energy Group
Chief Strategy Officer
Head of Client Impact
UK Insights Executive Managing Director
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