Due to transport strikes IGNITE - Building breakthrough brands is moving ONLINE!

So, grab a cuppa, get comfortable and get ready for an amazing ride:

  • WORLD EXCLUSIVE - UK Top 75 brands revealed + global insights PLUS what this means for your business’ growth in 2024.  
  • MARK RITSON on defending differentiation as a branding prerogative.
  • PROVOCATION & debate with our breakthrough brand panel featuring The Marketing Society CEO Sophie Devonshire, Mark Ritson and featuring Rebecca Dibb-Simkin CPMO, Octopus Energy Group.

Register using the form and an online access link will be provided to you. We look forward to seeing you soon!


"An excellent morning. Really thought-provoking, and all the speakers were great"
(IGNITE April 2023)

Director of Marketing, JCDecaux


Experts you'll hear from

Mark Ritson

Columnist & PhD Marketing

Sophie Devonshire 


The Marketing Society

Adele Jolliffe

Head of Brand Consultants


Dom Boyd

MD UK Insights & Marketing Effectiveness Practice


Rebecca Dibb-Simkin

Rebecca Dibb-Simkin

Chief Marketing & Product Officer

Octopus Energy Group

Martin Guerrieria

Martin Guerrieria 

Head of Kantar BrandZ


Amy Cashman

Amy Cashman

UK Insights Executive Managing Director


Jodie Gillary

Head of Client Impact


Breakthrough brand thinking revealed

Kantar BrandZ Most Valuable UK Brands 2023

Martin Guerrieria, Head of Kantar BrandZ, and Adele Jolliffe, Head of Brand Consultants, Kantar

Join us as we reveal the results of the Kantar BrandZ Most Valuable UK Brands! You’ll get an exclusive deep-dive from Martin and Adele into how the Global and UK’s Top 75 brands’ values changed in 2023 – and what this means for growth hungry businesses seeking to drive breakthrough growth in 2024.

Defending differentiation

Mark Ritson, Columnist & former professor, PhD Marketing

Once upon a time brands were warned to “differentiate or die”. Then the Ehrenberg Bass Institute swung the marketing pendulum wildly from one extreme to the other arguing ‘meaningless distinctiveness’ was the key. Mark disagrees. In this session, he challenges this thinking and explores how differentiation is a legitimate, incredibly valuable branding prerogative.

Panel discussion – What breakthrough brands do differently in practice 

Sophie Devonshire, CEO The Marketing Society, Mark Ritson and Rebecca Dibb-Simkin, Chief Marketing and Product Officer, Octopus Energy Group

Building breakthrough brands requires more than just theory. In this no-nonsense panel, you’ll hear exactly what it takes in practice to convert data and insights into breakthrough growth from those who’ve been there. Expect the unexpected!

Ignite - Breakthrough thinking for brand leaders

Fire up our last IGNITE

Learn how brands build price power and drive performance. Hear from marketing luminary Les Binet alongside insights from Johnnie Walker,
Diageo, Virgin Media O2 and TSB Bank.
Discover breakthrough brand thinking