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Senior Business Development Director, Kantar Insights
The Innovator's Advantage
A comprehensive guide to growth through meaningfully different innovation. What gives brands the innovators advantage? What makes an innovation meaningfully different? What are the barriers to growth through innovation? Why did innovations such Google Glass fail whilst Soft Pitta bread generated 8.9M in sales when launched in the UK?
Brand Strategy Unpacked
Build brand value through consistent, meaningful difference. There is now undeniable evidence that great brand strategy has the potential to influence not just sales, but business value and resilience. This booklet has been designed as a celebration of brand strategy.
A Culture of Learning
Creating a culture of learning as a catalyst for brand growth. By actively building up a Culture of Learning, an organisation empowers its people and grows its collective brain
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