Why boomerang streamers matter

They are a highly competitive group that takes time to win back. Understanding their behavior is key to winning back streamers and retaining them.
21 June 2023
boomerang streamers IMAGEN
hannah avery

Client Manager, ComTech, Worldpanel Division

Get in touch

Boomerang streamers, people who quit and then return to streaming services within a year, are becoming a key component of the market. US data from our Entertainment on Demand panel shows that 16% of current subscribers have exhibited this behavior in the last year, with Apple TV most affected at 30%.

boomerang streamers graph

Enlarge image

Three out of four (74%) wait more than four months before returning, and they tend to subscribe to more services (7.8) than average streamers (5.5). And while they are generally happier than average with the interface provided by streaming services, they tend to be less satisfied with the volume or original content on offer, indexing just 70 compared to the total streaming audience.

Fill in the form below to download a one-pager with more insights, and connect with our experts to discover more about the ever-evolving digital subscription customer journey in video on demand.

Get in touch
Related solutions
Follow every step on the digital subscription customer journey to understand the music and video on demand spaces.
Uncover global purchasing and usage trends for mobile phones, tablets and wearable tech, to make better business decisions.
VoD Market Share Data Visualisation
Use our data visualisation tool to explore current and historical VoD (Subscription Video on Demand) market data for your region.
View data viz