Idea Optimization
Getting the right idea early, and getting to market fast, is the key to innovation success.

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Seven helps you identify and fast-track your next big innovation idea in as few as seven days. An intensive, insights-driven approach, it accelerates insight generation, ideation, concept development and screening to deliver breakthrough, validated concepts that will drive growth for your business.

Gonçalo Vilarhino, Global Marketing Director at Activia, said

“Seven came at a crucial moment. We were struggling to identify the way forward. We needed consumer-driven inspiration to ensure the right direction for our brand. And we needed this fast.

Seven allowed us to explore new innovation ideas based on consumer insights very quickly, co-create different concepts with Kantar experts, and identify optimization routes.”

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Key features

Compelling human insight

Great innovation starts with a clear human need. Our observation-based approach gets to the heart of needs and tensions.

Crowd ideation

With the creative power of our global crowdsourcing community of 325,000+, we generate around 50 new breakthrough ideas.

Incremental growth

We test up to six developed concepts with our validated testing solution for accurate direction, in as few as 24 hours.

More information

Test concepts in as few as 24 hours with Kantar Marketplace, the only on-demand platform with high quality sample, validated solutions and expert consulting.

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