Understand which search trends affect the panorama for your category, uncover new news, and gauge the trend momentum.
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Anticipate and satisfy demand using AI and human intelligence to analyze search data and online queries. Learn who is seeking what, where and why in the context of categories, brands, competitors and segments.
Understanding consumer behavior
Learn what emotional or functional problem consumers are looking to solve, to better align your value proposition.
Brand guidance and renovation
Discover brands, messages or products that are being associated with consumer needs, to ensure your positioning stands out.
Real-time global feeds of leading indicators
Understand the market more quickly and deeply than competitors, with inputs like key economic and social statistics.
Optimize the innovation lifecycle, and deliver a competitive advantage.
Understand who is doing what, where, when and why, in the context of a category and its adjacencies. Uncover disruptive trends with insights from social media.
Use digital analytics to identify emerging trends. Reveal new insights quickly, and be the first to respond to online commentary.