Multimedia Campaign Effectiveness
Optimize your media mix across channels to deliver impactful campaigns and improve return on investment.

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Overview

CrossMedia evaluates multichannel marketing campaigns by isolating the impact of each channel on brand success, and measures how channels interact and work together. It establishes media exposure and identifies which channels build key brand associations, so you can optimize your media spend and learn for the future.

Comparison with industry-leading global and regional norms from over 2000 campaigns puts your results into context and gives you a competitive edge.

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Key features

Informed decisions

See how your campaign performs in terms of exposure, effectiveness efficiency, synergy effects and brand impact of each channel.

Future-focused

Our advanced simulator helps you optimize your media mix against brand objectives by testing different scenarios.

Proven approach

A validated approach, it accurately assesses campaign and channel effects on your brand to inform media decisions.

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Media Reactions 2021

Find out how to navigate the evolving media landscape, and which environments will work best for your ads, with insights from over 14,500 consumers and 900 marketers worldwide.
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