Monthly Financial Services Brief
some content will go here. we can update this monthly with an overview of latest industry happenings.
Future Ready: Financial services
The entire concept of money is changing. The last few years have seen new macro changes to the market, in which people are left questioning the meanings of wealth as you age and the impacts of the coming Great Wealth Transfer, as well as consumers and retail investors having access to information and advice to fully own their financial life. View this 15-minute discussion to hear our Financial Services Industry Expert, Lindsey Dickman, explore what finance companies will need to thrive in an era of continuous change.
The macroeconomy of opportunity
As brands shape up for the year ahead, three things stand out: volatility, meaning macro instability; variability, meaning market disparities, and viability, meaning economic prospects.
Kantar Knowledge Lead, J. Walker Smith, discusses why whether in good times or bad, brands must be in the business of adding value, never subtracting. In the macroeconomy to come. This is more important than ever.
Additional inspiration
10 Key Takeaways: Kantar BrandZ Most Valuable Global Brands 2024
How can you approach the CFO to argue for greater investment in your brand?
Brand Valuation: from marketing metric to boardroom essential
The Blueprint for Brand Growth: How marketers can influence revenue and profit
Creating marketing impact with the Hispanic community
Consumer trust is higher for national banks than regional or local
Mind the Gap: Why customer experience and brand need to get closer
Sustainable Futures: The role of Finance in the sustainable transition
Understanding the underbanked