If one of your 2023 New Year’s resolutions was to have a deeper understanding of Amazon’s existing and potential customers around the globe to understand them as full human beings, then look no further than our latest insights from around the world curated to your needs whether you be in Amazon Ads, Prime Video, XCM, Retail, AWS, or any other business unit. This month we’re highlighting topics including Gen Z in retail, openness to AVOD services, Super Bowl advertising, and sustainability. We’ve also included a late Holiday gift for you all – a complimentary “Future’s Academy” which is in-person in New York on the February 16 but it’s filling fast so sign up if you’re intrigued.
And if you want to scratch that New Year’s resolution even more, don’t hesitate to reach out to me to discuss what other customer insights are going to help you achieve your 2023 operating plans.
And to all those who celebrate it, a very happy Chinese New Year – I hope the year of the Rabbit will be healthy and prosperous for you and yours.
Jules Young
Global Amazon Director, Kantar
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Sustainability: Moving from Ambition to Action
Now more than ever, there's a clear consumer imperative for brands to move from talking about sustainability to taking meaningful action. But how do you make it right for both consumers and your business?
Generations – Starting Points and Turning Points
Gain the most up-to-date and accurate understanding of these consumers to help you better anticipate how different cohorts will react, interpret and behave as the next marketplace unfolds.
