Consumers are increasingly aware of the environmental and social impact of their choices, and they expect brands to share their values and act responsibly. How can you align your brand with this shift in consumer mindset and behaviour?
Kantar’s Sustainability Sector Index 2023 provides you with data insights from 26,000 interviews across 42 sectors in 33 countries to help you understand what sustainability means for your sector, how consumers perceive your brand, and how you can build trust and leadership in this crucial area.
Opportunities differ on a sector basis, and you will need to think about where and how your brand can credibly play. Our renewed 2023 edition enables you to unlock engagement and reap commercial rewards, while also connecting your strategy with the UN’s Sustainable Development Goals.
Sustainability Sector Index 2023 is an unparalleled toolkit to diagnose how people perceive and engage with your sector and how you can build more leadership in relation to environmental and social concerns.
Find your marketing strategy focus and define overarching and country portfolio management by understanding the broader picture.
Sharpen your marketing strategy by pinpointing your sector performance with diagnostics: marketing levers, licence to operate, and greenwashing perceptions.
Uncover consumers’ behaviours in your sector, size the value-action gap and zero in on the consumer pain points you need to fix.
Identify the most relevant sustainable concerns for your sector and understand what needs to be addressed by your business.
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Would you like to know more about the Sustainability Sector Index or the Dutch report? Get in touch!
