Top Dutch brands have this year outgrown the general economy – proving once again, that strong brands matter.

Over the past year, Dutch brands have had to contend with inflation, energy shortages and the war in Ukraine. And yet, the total value of the top 30 most valuable Dutch brands has increased by 10%, to reach almost $80 billion. 

Highlights from this latest report, which is based on the opinions of more than 52,000 people, about 930 unique brands across 69 categories reveal:

  • is the most valuable Dutch brand, soaring in value by 40% to $16bn
  • Heineken is in second place, with a brand value of $13.3bn, followed by ING at No.3
  • Action (No.7; $3.2bn) is the highest-rising brand for the second year, up 41%
  • The recently launched telecom player, Odido, enters the ranking at No.12
  • 24 of the Dutch Top 30 brands have above-average Demand Power - the ‘want it’ factor - that predisposes consumers to choose a particular brand in the marketplace.   
Download the Kantar BrandZ Most Valuable Dutch Brands 2024 report below and explore how top Dutch brands built powerful connections.
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Kantar BrandZ Most Valuable Dutch Brands 2024

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This infographic showcases some of the headlines from the new ranking: the Top 10 Dutch brands, growth in value by category, top 5 risers and newcomers. The most valuable brands in the world have built powerful connections allowing them to create shareholder value faster, resist market downturns, and recover sooner from recessions. Brands with powerful connections have three essential qualities: they are Meaningful, Different and Salient.

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See the full ranking of the top 30 most valuable Dutch brands! Retail is once again the most represented category in the ranking, with nine brands included. The Financial Services and Alcohol categories are also strongly represented, reflecting the Netherlands strong heritage in banking and beer. The Telecom Providers category got a boost from the surprise debut of a new local brand, Odido, though KPN remains the category’s largest player by brand value.

It was with great pleasure that on April 25th we revealed the 2024 ranking of the Kantar BrandZ Top 30 Most Valuable Dutch Brands in the Eye Filmmuseum. Take a look at the aftermovie of the event!


To  be eligible for inclusion in this ranking, the brand must have been created in the market and be owned by an enterprise listed on a recognised stock exchange. For those owned by private companies, financial statements must be available in the public domain. Unicorn brands must have their most recent valuation publicly available. Watch the video to learn more about the methodology behind Kantar BrandZ brand valuation rankings, which is based on a three-step process, combining financial value and brand contribution to determine a brand’s value.