Future Proof

Discover the latest episodes of Future Proof, the marketing podcast from Kantar and Saïd Business School, Oxford University.

Featured episodes
Brands podcast
Future Proof: Did we mention attention?
marketing
Future Proof: What is truth in marketing?
mark ritson
Future Proof: Why does Mark Ritson urge brands to go beyond salience?
Latest from Future Proof
Brands podcast
Future Proof: Insights from Brand Builders Series
In this series, Martin Guerrieria, Head of Kantar BrandZ, meets remarkable senior marketers leading some of the world’s most valuable global brands.
Generative AI in advertising
Machines scoring machines: Exploring AI-Generated Creative in Advertising
In this Future Proof podcast episode, we attempt to answer the crucial question: Could enhanced efficiency be coming at the expense of effectiveness?
Brands podcast
Future Proof: Reinventing Baileys for a new generation
Sheila Cunningham explains how innovation has helped Baileys go beyond Christmas to become an all-year round treat.
Brands podcast
Future Proof: How does using facial coding in ad testing help create better ads?
In this episode we discuss with the experts Graham Page and Deepak Varma discuss potential applications of the facial coding technology as part of a pre-testing programme.

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