Political & Public Opinion

We help governments, political parties, international organisations and the media to make better decisions.

Understand the changes impacting public opinion

Gain insight into what shifts public opinion and the relationships between the public, policymakers and parties.

Learn from citizen-centric research

Track social change and understand the perceptions of your stakeholders. 

Harness best practice from other industries

We provide the public sector with strategic advice from solutions that were originally developed for marketing purposes.‚Äč

Trust a world-class partner

Kantar has a proven track record on public opinion and exit polling, and we are a trusted media partner. 

Find our Polling Archive here.

Featured solutions
A social impact assessment programme to anticipate and address policy and communication challenges and opportunities from COVID-19.
Acquire strategic insights into the position, reputation and image of public institutions.
Get political insights from Kantar, offering best-in-class expertise in election work around the world.
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Policy for parity: Taking actions to close the gender gaps
In this second edition of our journal, PUBLIC, we look at identifying and tackling complex gender gaps.
Find out more