Promotion Effectiveness
Develop and optimise shopper-centric promotional plans that deliver incremental growth.
Overview
Promotions play a significant part in brands' purchases, as one in every five dollars globally is spent on promoted goods.
Understand how shoppers respond to promotions and price changes, and how these reactions impact on sales.
Key features
Understanding short and long-term uplift
View promotion levels by market, sector, category and type, and see the impact on brand and retailers' incremental volume.
Analysing promotional spikes
Measure the size of the spike, the volume sold by the deal, and most importantly the quality of the spike.
Maximising incrementality
Did a promotion actually bring in shoppers? Consuming more volume, more quickly? How much of that came from competitors?
Related solutions
Uncover how shoppers really make decisions – their true motivations and influences – to drive sales, in store and online.
Influence shoppers, increase sales and drive brand conversion at each stage of the purchase journey, online and offline.
Win in store by understanding how shoppers make decisions. Optimise store, shelf and point-of-sale (POS) material to convert sales.