Media Trends & Predictions 2024

Our world is balancing on the edge of transformation. We are experiencing the ripple effects of economic pressures, changing consumer behaviours, and technological shifts. While challenges persist, we are equally equipped with the tools for positive change – technology, further connectivity, and an ever-growing richness of data.  

Media Trends and Predictions is our annual report that illuminates the myriad opportunities and challenges confronting the content and advertising ecosystems across the globe. 

This year we focus on five key themes:

Macroeconomics, micro media strategy
Content goes back to the future – and around the world
Advertising in the eye of a storm
Technology: gamechangers and false dawns
Strengthening the signal: audiences in high definition


Watch the launch broadcast

Business leaders from across the media ecosystem reflect on the past year and reveal what excites them as they look at pathways to growth in 2024.
Watch now