Kantar Analytics Live

Curating Meaningful Data for Strong, Sustainable Positioning that Drives Brand Growth

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All agree that Sustainability should be part of every business strategy but what programs should companies focus on, and how should they measure their success?

Panel: 

Felipe Thomaz, Associate Professor of Marketing, University of Oxford

Stephanie Lambert, Ex-Meta Sustainability Leader, Global Steering Committee Ad Net Zero

Cynthia Vega, Global Product Lead, Dx Analytics, Global Partnerships iLab, Kantar

Stacey Grant, Head of Consumer & Market Insight Africa

Host:

Jonathan Hall, Managing Partner, Sustainable Transformation Practice, Kantar

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Taking an AI data driven approach to elevating your Creative Effectiveness

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The next frontier for brands is maximising the return on creative investment at scale. In this session of Kantar Analytics Live, we invite global marketing leaders to discuss how brands use data and new AI-driven techniques to:

• Get messaging right before building a campaign 
• Get creative right while building a campaign 
• Optimise media flight when on air 

Panel:

Sorin Patilinet, Senior Director Marketing Effectiveness, Mars.

Sander Bosch, Global Head of Brand & Communication Insights, Heineken

Daniel Mouradian, Vice President Global Client Solutions, Innovid

Host:

Steve Silvers: EVP, Product Development, Global Creative & Media Solutions, Kantar

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Curating Meaningful Data to Shape Valuable, Future-Fit Brands

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In an uncertain world, how can brands stimulate long term brand creation to ensure that they are future fit and shielded against price shock and volatility?

Panel:

— Rafael Alcaraz, Ph.D.: Head of commercial Marketing Insights (Aetna & Caremark) at CVS Health
— Stian Giskeødegård: Nordic Brand & Marketing Director, Elkjøp Nordic

Host:

Matthew Dodd: Senior Director, Global Clients & EMEA Market Development, Analytics, Kantar

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Curating Meaningful Data to Maximise the Value of Every Customer Relationship

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As more people practice cautious consumerism, how can brands leverage, and interpret their available data to create a truly 360 view of customer needs, aspirations and buying behaviour to maximise ROI?

Host:

Panel:

Nivedita (Nivi) Mandal
Director Consumer Insights and Analytics, Consumer Segment, Europe
The Goodyear Tire & Rubber Company

Ashley Skilton 
Customer Insight and Transformation Lead
Sainsbury’s

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