Navigating uncertainty in today’s volatile markets is a constant challenge for every business. Marketing leaders are under pressure to make increasingly faster, smarter decisions to meet growth strategies.
Taking an AI data driven approach to elevating your Creative Effectiveness
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The next frontier for brands is maximising the return on creative investment at scale. In this session of Kantar Analytics Live, we invite global marketing leaders to discuss how brands use data and new AI-driven techniques to:
• Get messaging right before building a campaign
• Get creative right while building a campaign
• Optimise media flight when on air
Panel:
Sorin Patilinet, Senior Director Marketing Effectiveness, Mars.
Sander Bosch, Global Head of Brand & Communication Insights, Heineken
Daniel Mouradian, Vice President Global Client Solutions, Innovid
Host:
Steve Silvers: EVP, Product Development, Global Creative & Media Solutions, Kantar
Curating Meaningful Data for Strong, Sustainable Positioning that Drives Brand Growth
All agree that Sustainability should be part of every business strategy but what programs should companies focus on, and how should they measure their success?
Panel: TBC
Curating Meaningful Data to Shape Valuable, Future-Fit Brands
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In an uncertain world, how can brands stimulate long term brand creation to ensure that they are future fit and shielded against price shock and volatility?
Panel:
— Rafael Alcaraz, Ph.D.: Head of commercial Marketing Insights (Aetna & Caremark) at CVS Health
— Stian Giskeødegård: Nordic Brand & Marketing Director, Elkjøp Nordic
Host:
Matthew Dodd: Senior Director, Global Clients & EMEA Market Development, Analytics, Kantar
Curating Meaningful Data to Maximise the Value of Every Customer Relationship
This webinar has now concluded. Please follow the link to view the recording
As more people practice cautious consumerism, how can brands leverage, and interpret their available data to create a truly 360 view of customer needs, aspirations and buying behaviour to maximise ROI?
Host:
Ashish JhaHead of Analytics Market Development, APAC
Kantar
Panel:
Nivedita (Nivi) Mandal
Director Consumer Insights and Analytics, Consumer Segment, Europe
The Goodyear Tire & Rubber Company
Ashley Skilton
Customer Insight and Transformation Lead
Sainsbury’s
We’ve gathered all the key messages and quotes from our panellists into handy highlights papers.
