Overview:

In this panel session our distinguished panellists will focus on real-world examples, experiences and strategic thinking.

We’ll discuss examples of:

• A holistic view on driving brand equity
• The brand strategy journey and the role of analytics in that journey
• How analytics are uncovering which brand growth levers to leverage to create more powerful brand(s)
• The challenges and approaches when understanding how brand decisions are made to improve the ability to drive sales

Read more about Brand Structures Analysis here, and check out our related thought leadership:

• The importance of brand equity in understanding sales
• Why sales might decrease but brand equity does not
• When sales and brand equity move in the same direction

Featuring:

• Paul Sturgeon (Host), Head of ROI, Analytics, UK&I, Kantar
• Kavya Garg, Sr. Manager, Marketing Analytics, Anheuser-Busch InBev
• David Caffrey, Head of Brand Strategy and Campaigns, Virgin Atlantic
• Ivan Martinez, Vice President, Strategic Insights, Brand Strategy & Government Programs, UnitedHealth Group

Overview

After this year, the desire for speed and agility throughout the creative process has quickly become a basic need. To save time and money, AI solutions have emerged in different shapes and sizes ranging from consumer trend analysis, to copy testing and video editing. As the technology evolves,  AI aggregates creative effectiveness data in ways like never before, creating new and exciting ways to develop, evaluate and optimise creative.

Read more about Advertising, Media & Communication Analytics and Link AI

Featuring:

• Lucia Nino-Kehoe, Global Head of Creative Guidance, Google
• Ricky Engelberg, Chief Marketing Officer, Vistaprint
• Sue DaSilva, EVP, Executive Creative Director, Digitas
• Kerry Benson, Head of Content Analytics North America, Kantar

Watch on demand

Overview

Successful brands understand that leveraging data intelligence to manage marketing effectiveness is key to business growth. Our panellists will share their thoughts on how you use data, analytics and insights-based decision making to better market to consumers for short-term results and long-term brand growth.

Read more about Advertising, Media & Communication Analytics and Brand Analytics 

Featuring:

• Chris McClure, Director, Strategic Planning, Mazda North American Operations
• Tina Moffett, Principal Analyst, Forrester
• Pinaki Dutt, Global Head, Consumer-Centric Measurement, The Coca-Cola Company
• Anna Papadopoulos, Vice President, Media & Sponsorships, Prudential
• Matt Dodd, Head of Market Development, Analytics Practice EMEA, Kantar

Watch on demand

Overview

Most businesses are data rich but insights poor. To overcome this challenge, they invest in broad technologies to help ingest, enrich, harmonise and blend data from various sources and formats. Within the data to insight journey, the most time and resource intensive component is the compilation of data to answer specific business questions, and ability to reduce “time to insight” remains a critical business metric.

Read more about Data Strategy & Engineering.

Featuring:

• David Iudica, Head of Global Vertical & Media Consumer Research, Facebook 
• Chris Lavergne, Director of Business intelligence, The Coca-Cola Company
• Michele Goetz, Vice President/Principal Analyst, Forrester
• Michelle Eule, Head of Platforms & Data, Insights Division, North America, Kantar

Watch on demand

Overview

As customer experience, behaviour and purchase data becomes more widespread, it is key for marketing analytics professionals to provide a holistic understanding of what drives customer loyalty, helping companies accurately estimate customer value and finding ways to increase the value they provide to customers.

Read more about Personalising Customer Communications.

Featuring:

• Ankur Jain, Executive Director, Global Business Intelligence & Analytics, The Estee Lauder Companies Inc.
• Markus Dmytrzak, Sr. Director, Advanced Analytics and Decision Sciences, Sam’s Club
• Jim Sprigg, Director of Database Marketing & Analytics, InterContinental Hotels Group (IHG)
• Brandon Purcell, Principal Analyst, Forrester
• Bill Pink, Managing Partner, Head of global Analytics Leads, Kantar